Conversion Optimisation 4
The Web is very important to marketing but involves more than just having a website - it is one of the major ways of communicating with your customers - then it all comes down to converting potential customers into purchasing customers or long term clients.
At Enigin we deal with web based marketing daily and advise all Enigin Distributors and Enigin Partners to use the web for marketing.
This is an excellent article from MarketingProfs, the fourth of five: